I just filled out a survey linked to me by e-mail sent by HSBC. It was an Eric Marder-type bulletted consumer choice scale surveys. Very interesting and unintentionally informative I thought. Based on this survey, my impression is that HSBC is committed to being a market leader in the online savings business.
I say this not just because I opened up an account with HSBCdirect last month and transferred 80% of my liquid savings into them, but I know for a fact that the Marder consumer sentiment survey tools are extravagantly expensive and if HSBC is investing in this measurement instrument, they are ready to play hardball against their competitors. FYI the other banks they see themselves competing against for the near/long term apparently are INGdirect, CitiBank, EmigrantDirect, and "your local bank." The "next interest rate" HSBC is apparently targeting seemed to be "5.1%" based on the questions in this survey.
Looks like I won't have to post pictures of myself naked on the internet.
I say this not just because I opened up an account with HSBCdirect last month and transferred 80% of my liquid savings into them, but I know for a fact that the Marder consumer sentiment survey tools are extravagantly expensive and if HSBC is investing in this measurement instrument, they are ready to play hardball against their competitors. FYI the other banks they see themselves competing against for the near/long term apparently are INGdirect, CitiBank, EmigrantDirect, and "your local bank." The "next interest rate" HSBC is apparently targeting seemed to be "5.1%" based on the questions in this survey.
Looks like I won't have to post pictures of myself naked on the internet.

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