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When did ebay change their logo?

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  • When did ebay change their logo?

    I just noticed ebay changed their logo. I wonder why. I think it was simple and well-recognized before. The new one is even more plain than the old one. I can't help but wonder how much time and money they wasted making the change.
    Steve

    * Despite the high cost of living, it remains very popular.
    * Why should I pay for my daughter's education when she already knows everything?
    * There are no shortcuts to anywhere worth going.

  • #2
    eBay Releases A Completely Redesigned Logo
    Brian

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    • #3
      It's weird that they didn't capitalise the 'B'.

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      • #4
        Originally posted by disneysteve View Post
        I just noticed ebay changed their logo. I wonder why. I think it was simple and well-recognized before. The new one is even more plain than the old one. I can't help but wonder how much time and money they wasted making the change.
        I just used ebay and didn't even notice. It looks as if it's going along the minimialist route like Google. Wendy's seems to be doing the same thing:

        Wendy's new logo

        I'm no marketing guru but I guess the simpler, cleaner lines are the way to go these days.
        The easiest thing of all is to deceive one's self; for what a man wishes, he generally believes to be true.
        - Demosthenes

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        • #5
          I need to pay more attention! I ordered some shakeology off there recently and didn't even notice!

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          • #6
            ebay

            Looks like they are trying to change things up. I have to say I am not a fan of the new logo.

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            • #7
              My wife happened to be looking for something online and I saw the current Sears logo. It looks to be a very similar font as the new ebay logo, except with normal spacing instead of the letters all touchin, and not bolded. Also interesting that they went all lower case, getting away from the fact that Sears was actually the name of one of the founders (Richard Sears and Alvah Roebuck). They ditched Roebuck's name years ago.

              It looks like barebones logos are the current fad.
              Steve

              * Despite the high cost of living, it remains very popular.
              * Why should I pay for my daughter's education when she already knows everything?
              * There are no shortcuts to anywhere worth going.

              Comment


              • #8
                In September 2012, eBay introduced a new logo set in Universe. The logo was introduced to the main website on October 10, 2012.
                Original logo (1995–2012)
                Current logo (2012–present)

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