Turbo Tax to sell your return?

[frugal saver]

This was recently published by Bloomberg and shared on my Facebook by Accounting Today.

Turbo Tax has started a 3-party partner program so that your return can be analyzed to determine whether you are a candidate for financial products or services that could save you money.

Hmmm.......

They've started so far with just refinancing college loans, but I could see this moving on. Your deduction for mortgage insurance is really high? Let's send a copy of your return to Lending Tree to see if we can get that amount down for you. You've claimed adoption expenses? We've got lots of companies that would like to know that.

The Accounting Today article: http://www.accountingtoday.com/news/...deal-on-a-loan

[disneysteve]

Is there an opt-out option? I certainly hope so.

[Thrif-t]

I did my taxes already with Turbo Tax, I'm not sure I noticed anything like that. There might be an up charge you can pick if you want more of that kind of service, I can't imagine they could do that without your permission?

[phantom]

From reading the article, it sounds like you have to consent to allow TurboTax to share your information. Hopefully, that means there's an optional box you can check somewhere, not that consent is buried in the T&Cs somewhere.

I can accept this sort of targeted advertising from a free Intuit product like Mint. But, for expensive as TurboTax can be, I really don't want to put up with ads, especially not ads that they have to share my data to serve to me.