I read a funny article in the newspaper today - we have a very amusing columnist who writes a little blurb every Sunday. Today he was spouting off about the price of greeting cards and how he is guilted into spending $3.87 for one because of the phrase "When you care enough to send the very best", implying that if you DON'T buy this card, you obviously do not care about the person you are sending it to.
It got me thinking...what other phrases are out there trying to guilt us into spending more?
I saw this one while clipping coupons today "Because you're worth it" (Loreal)...so if I don't buy it, then apparently I do not think I am worthy of ten bucks?
Then there are a ton of variations on the theme of "You deserve this" designed to make us feel that we have EARNED the right to treat ourselves. I'm not saying we aren't deserving of treats, but it's a wonder so many people feel the need to buy so much. Just my thoughts...anyone want to add their hated slogans?
It got me thinking...what other phrases are out there trying to guilt us into spending more?
I saw this one while clipping coupons today "Because you're worth it" (Loreal)...so if I don't buy it, then apparently I do not think I am worthy of ten bucks?
Then there are a ton of variations on the theme of "You deserve this" designed to make us feel that we have EARNED the right to treat ourselves. I'm not saying we aren't deserving of treats, but it's a wonder so many people feel the need to buy so much. Just my thoughts...anyone want to add their hated slogans?


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