Thank You
Thank you to AAbonce for the information on this company. My wife was marketed to by a Direct Energy representative, and, being a former door-to-door salesman myself, we were cautious but curious, as there are some great companies that use direct marketing (props to Platinum Supplemental Insurance, which has the finest product money can buy). The process of knocking on doors is not in itself any way a scam, but merely the most direct and effective way to sell any product of any kind.
I waded through Direct's service agreement, and it is dense. My biggest takeaway, though, was that it didn't seem to offer any real value. It purports (I guess) to stick it to the big energy companies, but only to the tune of a few cents a month. I'm not looking for a few cents off my bill a month. Who cares? I'm still not certain what their real pitch even IS--a) we live in an apartment complex, so it seems we'd have to negotiate any contract with them through our landlord, and b) a more effective way to save money on energy is to turn things off. Fourteen dollars saved in a year?! That's $1.19 a month! Who cares?!
I do want to say, though, that there is nothing wrong with direct marketing (direct the adjective, not Direct the company name), and that criticizing it as a sales method is silly. Direct sales is the second oldest profession in the world (after prostitution, a type of direct sales) and is still the most effective way to sell any non-retail product. It's still done because it's an exceptionally valuable and successful marketing tool that allows smaller companies to distribute their product and find customers who need it. That's it. No scam, no scheme. The only time direct marketers are pushy is when customers don't know what they're saying no to (to be not interested in something, you first have to know what that thing is). Direct marketing is the foundation of every sale everywhere. Next time you go to buy a car, or a pair of clothes, realize that you are being directly marketed to and solicited. These are not dirty words but necessary means to the end of product service.
Thank you to AAbonce for the information on this company. My wife was marketed to by a Direct Energy representative, and, being a former door-to-door salesman myself, we were cautious but curious, as there are some great companies that use direct marketing (props to Platinum Supplemental Insurance, which has the finest product money can buy). The process of knocking on doors is not in itself any way a scam, but merely the most direct and effective way to sell any product of any kind.
I waded through Direct's service agreement, and it is dense. My biggest takeaway, though, was that it didn't seem to offer any real value. It purports (I guess) to stick it to the big energy companies, but only to the tune of a few cents a month. I'm not looking for a few cents off my bill a month. Who cares? I'm still not certain what their real pitch even IS--a) we live in an apartment complex, so it seems we'd have to negotiate any contract with them through our landlord, and b) a more effective way to save money on energy is to turn things off. Fourteen dollars saved in a year?! That's $1.19 a month! Who cares?!
I do want to say, though, that there is nothing wrong with direct marketing (direct the adjective, not Direct the company name), and that criticizing it as a sales method is silly. Direct sales is the second oldest profession in the world (after prostitution, a type of direct sales) and is still the most effective way to sell any non-retail product. It's still done because it's an exceptionally valuable and successful marketing tool that allows smaller companies to distribute their product and find customers who need it. That's it. No scam, no scheme. The only time direct marketers are pushy is when customers don't know what they're saying no to (to be not interested in something, you first have to know what that thing is). Direct marketing is the foundation of every sale everywhere. Next time you go to buy a car, or a pair of clothes, realize that you are being directly marketed to and solicited. These are not dirty words but necessary means to the end of product service.
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