A friend of mine is an avid shopper at a nearby jewelry store. They know him by name, and he has been buying there for years. They have been asking him for the past several months if he wants an appraisal of his limited edition timepieces for insurance purposes. They have an appraiser in the store twice a month, and they had talked about scheduling an appointment probably half a dozen times before he decided to do it.
He scheduled the appointment and went in with his watches. The appraiser took them and did full appraisals over the course of an hour, which he spent talking with the sales staff. When it was finished, the appraiser handed him the watches and appraisal, and asked for payment. This was the first time anyone had mentioned a fee. $300 for appraisals he didn't even need in the first place. He paid the fee so he could get his watches back, but is upset obviously. He was so surprised by this whole incident that he left the store without raising a fuss at all.
Every service he has gotten (cleaning, battery replacement, refurbishing, repair, even replacement) has been free as he is such a good customer. He was never told upfront that this service had a cost. No sales person, manager, or anyone mentioned a fee until after the appraisal.
I told him to write a letter letting them know that they are failing to properly inform people and will lose customers. And there might be a chance he gets some money or credit back.
What would you do?
He scheduled the appointment and went in with his watches. The appraiser took them and did full appraisals over the course of an hour, which he spent talking with the sales staff. When it was finished, the appraiser handed him the watches and appraisal, and asked for payment. This was the first time anyone had mentioned a fee. $300 for appraisals he didn't even need in the first place. He paid the fee so he could get his watches back, but is upset obviously. He was so surprised by this whole incident that he left the store without raising a fuss at all.
Every service he has gotten (cleaning, battery replacement, refurbishing, repair, even replacement) has been free as he is such a good customer. He was never told upfront that this service had a cost. No sales person, manager, or anyone mentioned a fee until after the appraisal.
I told him to write a letter letting them know that they are failing to properly inform people and will lose customers. And there might be a chance he gets some money or credit back.
What would you do?
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