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I'm very new here but thought I'd offer some advice for your website from my own experience working on seo for my company's website.
If you don't have the money to spend on outsourcing your seo then there's a few basic things you can do to build backlinks I work on on a regular basis during my work hours.
Forums like these, with strong communities and content related to your niche are helpful. You develop good relationships with the community and post relevant, useful information that actually helps people or contributes to the conversation and most forums are willing to allow you to place your link in your signature after proving to them that you haven't joined solely for the sake of promoting your business. These relationships often take time to build, you know that obviously, as you have a few posts here yourself. These links aren't huge for seo, but you'll give and receive a lot of useful information in the process and every little bit helps.
Web directory submission is also another technique that takes a bit of time but has decent payoffs within a few months. Spending 25-30 hours of time using the many semi-automated submission tools that one can find online can net you over 1000 dofollow links that will slowly trickle in over the weeks to months required by the application process of various directories. Some of the higher PR directories will charge for linking you but you can easily find hundreds of PR 5 and below free directories if investing in backlinks is not your style. Check seo forums for links to good submission tools and tips on how to maximize the rate your link is accepted.
Keep advertising on craigslist to drive traffic. There are many tools to maximize your ad output and you have the option to employ some of the more blackhat methods to post 50-100 ads a day consistently. You can purchased pre phone verified accounts or purchase forwarded phone numbers for half the price and verify them yourself for use in posting. Craigslist marketing if properly implemented can net you huge profits.
This isn't really applicable for you since your business is local and advertising cross-country doesn't do you any good, but when it comes to the quality of your ad content you must plan carefully.
Keep keyword density in ads (and any other promotional content you are going to publish anywhere), to a maximum of 10%, otherwise you risk having google de-index you. Use images and well-designed, professional advertisments. Google is fond of Q&A type content. Research and target good keywords with unique ads. For more backlinks, write keyword-targeted, quality articles and press releases and submit those to article directories and press release sites. You might also look into PPC(pay per click) initially to buy some hits. Getting indexed quickly and building quality, long-term links is key. Don't flood your site with clicks though, as Google's algorithm is more sophisticated since the recent patent and is suspicious of sudden amounts of high traffic and floods of links.
To wrap it up, I'd have to agree with my predecessors in saying content is key. Having a well-organized, professional, organized, and relevant, useful site is one of the best ways to get google to recognize you and your site and maximize your profit.
EDIT: I forgot to mention that you absolutely NEED to get your own domain.
If you don't have the money to spend on outsourcing your seo then there's a few basic things you can do to build backlinks I work on on a regular basis during my work hours.
Forums like these, with strong communities and content related to your niche are helpful. You develop good relationships with the community and post relevant, useful information that actually helps people or contributes to the conversation and most forums are willing to allow you to place your link in your signature after proving to them that you haven't joined solely for the sake of promoting your business. These relationships often take time to build, you know that obviously, as you have a few posts here yourself. These links aren't huge for seo, but you'll give and receive a lot of useful information in the process and every little bit helps.
Web directory submission is also another technique that takes a bit of time but has decent payoffs within a few months. Spending 25-30 hours of time using the many semi-automated submission tools that one can find online can net you over 1000 dofollow links that will slowly trickle in over the weeks to months required by the application process of various directories. Some of the higher PR directories will charge for linking you but you can easily find hundreds of PR 5 and below free directories if investing in backlinks is not your style. Check seo forums for links to good submission tools and tips on how to maximize the rate your link is accepted.
Keep advertising on craigslist to drive traffic. There are many tools to maximize your ad output and you have the option to employ some of the more blackhat methods to post 50-100 ads a day consistently. You can purchased pre phone verified accounts or purchase forwarded phone numbers for half the price and verify them yourself for use in posting. Craigslist marketing if properly implemented can net you huge profits.
This isn't really applicable for you since your business is local and advertising cross-country doesn't do you any good, but when it comes to the quality of your ad content you must plan carefully.
Keep keyword density in ads (and any other promotional content you are going to publish anywhere), to a maximum of 10%, otherwise you risk having google de-index you. Use images and well-designed, professional advertisments. Google is fond of Q&A type content. Research and target good keywords with unique ads. For more backlinks, write keyword-targeted, quality articles and press releases and submit those to article directories and press release sites. You might also look into PPC(pay per click) initially to buy some hits. Getting indexed quickly and building quality, long-term links is key. Don't flood your site with clicks though, as Google's algorithm is more sophisticated since the recent patent and is suspicious of sudden amounts of high traffic and floods of links.
To wrap it up, I'd have to agree with my predecessors in saying content is key. Having a well-organized, professional, organized, and relevant, useful site is one of the best ways to get google to recognize you and your site and maximize your profit.
EDIT: I forgot to mention that you absolutely NEED to get your own domain.
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